New Smokey Bear video

Smokey Bear poster

The Advertising Council, the U.S. Forest Service, and the National Association of State Foresters released today a new Smokey Bear advertising campaign. It includes the poster above, the video below, radio PSAs, and an educational DVD. The announcement is a little ahead of the Smokey Bear web site and his Facebook page, which will probably have more details later.

The video is about 8 minutes long. It is animated and is directed at children, educating them about campfire safety.

The video is pretty good, and will probably be effective for the intended audience, young children.

Sam Elliott

Sam Elliott

But I was disappointed that the voice of Smokey is no longer Sam Elliott,

who took over the role as Smokey’s voice in June, 2008 when a new series of PSAs was launched. One of Elliott’s first PSAs was cancelled after a controversy about the use of ATVs in the forest, but his voice was used in other videos. Washington D.C. radio station WMAL personality Jackson Weaver served as Smokey’s voice until his death in 1992. The voice was then silent until Elliott resurrected it in 2008.

Information about the 2009 Smokey Bear campaign.

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About Bill Gabbert

Wildland fire has been a major part of Bill Gabbert’s life for several decades. After growing up in the south, he migrated to southern California where he lived for 20 years, working as a wildland firefighter. Later he took his affinity for firefighting to Indiana and eventually the Black Hills of South Dakota where he was the Fire Management Officer for a group of seven national parks. Today he is the creator and owner of and Sagacity Wildfire Services and serves as an expert witness in wildland fire. If you are interested in wildland fire, welcome… grab a cup of coffee and put your feet up. Google+

2 thoughts on “New Smokey Bear video

  1. Actually, Sam Elliot is still the voice of Smokey, but only for his famous line, “Only you can prevent wildfires,” which runs at the end of each radio and TV PSA produced since 2008.

  2. That Sam Elliott has the sexiest voice ever. You could have never picked anyone better for this script. Fan for life of Sam Elliott.

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