TBT: new wildfire terminology

For Throwback Thursday, here’s what we wrote on April 1, 2009:


On the Daily Show last night there was much lampooning of the Obama Administration’s “rebranding” of the “War on Terror” into the new term they want to use:  “Overseas Contingency Operation”.  Really. Seriously.

And taking that several steps further, John Oliver said other rebranding plans for the Administration will include:

  • Flooding in North Dakota will become: Semi-Voluntary Property Baptism
  • Obesity Epidemic will become: Enhanced Biological Jollification

And my favorite:

  • Forest Fires will become: Extreme Wildlife Oxification and Talking Bear Employment Opportunities

Oliver then did a (poor) impression in his English accent of Smokey saying:  “Only You, Kids, Can Prevent Extreme Wildlife Oxification”.

Jon Stewart:  “Obviously you didn’t have Smokey Bear in England.”

Oliver: “No, Jon, we just let our forests burn.”

Author: Bill Gabbert

After working full time in wildland fire for 33 years, he continues to learn, and strives to be a Student of Fire. Google+

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