World’s fastest woman makes PSA for fire prevention

Above: Tori Bowie. Screenshot from the PSA.

A public service announcement for wildfire prevention featuring Tori Bowie has won an ADDY advertising award. Funded by the U.S. Forest Service, the Mississippi Forestry Commission produced the 30-second video starring the sprinter who in 2017 was the world’s fastest woman at 100 meters during the IAAF World Championships in London.

After growing up in Mississippi Bowie competed at the 2016 Rio Olympics to win a Gold medal in the 4x100m relay, Silver medal in the 100m dash, and Bronze in the 200m.

Tori Bowie fire prevention wildfire
Tori Bowie. Screenshot from the PSA.

New Smokey Bear song corrects the icon’s name

Smokey Bear's debut
Smokey Bear’s debut in 1944.

When the Smokey Bear fire prevention campaign began in 1944 he was known as just that, “Smokey Bear” without “the” in the name.

But in 1952 Steve Nelson and Jack Rollins wrote what became a successful song named “Smokey the Bear”. They said adding “the” enhanced the song’s rhythm. A Little Golden Book published about the bear in 1955 followed the songwriters lead and also used the incorrect “the” version of the name.

All this created confusion, but the name of the fire prevention icon is and always has been Smokey Bear.

A few years ago the U.S. Forest Service gave a grant to the Ohio Department of Natural Resources who teamed up with students from the Columbus College of Art and Design and 2Tall Animation Studio to research, design, and create a new Smokey Bear animated video and song.

Notice his name…

A teacher’s kit is available that has wildfire prevention activities, lyrics to the song, a Smokey Bear comic book, and coloring pages.

New fire prevention print ads

In addition to the two new Smokey Bear fire prevention videos, the Ad Council has created three new print ads featuring artwork made of the ashes of wildfires.

You can download higher resolution versions here.

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