These images are examples of a new wildfire prevention and mitigation campaign that is rolling out. One objective is for multiple agencies to speak with one voice, directing the public to existing websites. I believe the concept is that agencies can edit them to add links and information applicable to their situation.
These comprise the “flag” version. (Did you notice the “flag”?) There may be other editions coming out later.
The picture is pretty. Maybe that feature will attract enough attention that viewers will actually read and comprehend the text content.
If these are used as simple images, rather than a web page with dynamic embedded links, I hope they use very short web addresses. No one wants to try to retype an address that has 50+ weird characters.
Some of those addresses are bad too. http://www.wildlandfiresg.org is about camping.