Filson honors aerial firefighters

Filson produced this video to honor smokejumpers and rappellers of the U.S. Forest Service.

This is how Filson describes the video:

For 112 years, the United States Forest Service has been caretaker of America’s most cherished natural resources: our public lands. Through their tireless efforts, 193 million acres of grasslands and national forests are ours to explore and cultivate-now and for generations to come.

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Author: Bill Gabbert

After working full time in wildland fire for 33 years, he continues to learn, and strives to be a Student of Fire.

2 thoughts on “Filson honors aerial firefighters”

  1. The production work on this project was lacking in substance, but it was, at least, well produced. I am more concerned about the thin lines between Filson’s editorial side, the marketing division, and the Forest Service’s allowance for Filson to use government employees as part of a promotional package to produce items with the Forest Service logo. Some would say that these are separate, that many organizations have both departments, but the timing of the editorial project and the ad campaign are aligned. Other’s will say that this is okay because the Forest Service approved the project. We’ll… what better way to celebrate the “honor of the rangers, smokejumpers, scientists and countless other dedicated employees of the U.S. Forest Service” than use their image of public service to promote a $750 watch and a $200 sweatshirt. I hope these items are not for rangers’ uniform allowances. Filson makes nice s***, but this is clearly “advertorial” and the FS should know better.
    If you think I’m kidding see this:


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