Beer company giving away flameless solar cookers to help prevent forest fires

Solar cooker campaign by Busch Light
Solar cooker campaign by Busch Light

Anheuser-Busch has come up with a unique way to promote one of their brands while also, perhaps, reducing the chances of an illegal campfire starting what could become a devastating wildfire.

The company is giving away in certain areas of Colorado solar powered flameless cookers which supposedly can be used by campers to prepare a warm meal in a remote area.

“On average, 85% of forest fires are caused by humans and many of those man-made disasters are attributed to poorly attended campfires,” they wrote on their website. “That’s why Busch Light is distributing Busch Light Solar Cookers at the peak of Colorado camping season, offering a flame-free way to enjoy a warm meal and ice-cold beers with fire safety in mind.”

Website visitors can sign up for a chance to get a free cooker at local Colorado fire departments in Red Feather Lakes (August 19th), Nederland (August 26th), or Estes Park (September 2nd) through Labor Day weekend.

The cooker appears to be very similar to an item sold on Amazon for $41.


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Author: Bill Gabbert

After working full time in wildland fire for 33 years, he continues to learn, and strives to be a Student of Fire.