In a joint news conference today, the U.S. Fish and Wildlife service and the McDonald’s corporation announced that they have reached an agreement to place the McDonalds logo on all of the USF&WS’s fire engines and the fire shirts of their wildland firefighters. During the two-year pilot program, McDonald’s will deliver at no charge three Big ‘N Tasty® meals per day for every USF&WS engine that is assigned to a fire that is larger than 100 acres.
Acting Director of the USF&WS Rowan W. Gould said today:
This new agreement with our new partner, McDonald’s, will save the government and our agency money during a time when the United States has huge budget deficits.
This idea was first proposed by members of the Tea Party. Congresswoman Michele Bachmann quickly jumped on the bandwagon and last month began promoting it in her tour of Iowa which many believe may be a lead up to her run for President.
Wildfire Today interviewed USF&WS firefighter Merle Appenzellar, who told us:
I won’t mind having the McDonald’s logo on my engine and fire shirt, because I know it will save my agency money that we need for fuel for the engines and training for our firefighters.
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UPDATE:
By the way, this was written on April 1, “April Fools Day“.
Of course, it HAD to be proposed by the Tea Party and Michele Bachmann didn’t it?
Good one….although I’ve had plenty of ‘dirty bird” (KFC) on the fireline, so who knows Micky D’s might be a welcome change.
Perfect!!
I’d rather have KFC.
Wow, strange advertizing. I guess desperate times call for desperate measures. Still, with all these exhausted firefighters eating McDonald’s all day and suffering from lack of proper nutrition,..I think this might hurt McD’s in the long run. Hmm….Nahhh….this is America, what am I thinking? If “Super Size Me” didn’t hurt McD’s (or did it?) then nothing will. lol
Now if we’d just ease up on ethics regulations, it’d could be a sustainable model for government operations.
Awesome! Corporate advertising on engines and firefighters! Next comes product placement. Every time an engine hits the news saving a home, they get a royalty. IMT’s will cut costs by advertising on tents and trailers in the ICP and will be able to fund IMT Operations by licensing agreements for their identity. The Hooters IMT (we handle the big ones). The same goes for hotshot crews, smokejumper bases, training centers, etc. Don’t forget about the revenue we can develop by starting the Wildland Fire Dude Ranch. “Pick up trash in camp for real firefighters!” I think I’m moving to Canada.
BMorgan’s comments reminded me I once had to forfeit my $18 supper per diem because they told us they were bringing us supper that night on the big prescribed fire we were on (rather than eating quite lavishly in town like we had been). Well they pulled up and unloaded a few boxes of nasty, cold, soggy, quarter pounders and french fries! That was the worst and most expensive McDonalds I ever ate!
OK → Tags: April 1
Well, damn Bill… just damn… LOL
OCR ☺
McFWS. Sounds very governmental.
Does it come with a re-heater pack? Nothing like a stale, cold Big Mac and fries on the fire line for a late night snack. Do we get the logo’s on the bambi buckets next?
OK, I admit it, you had me till I looked at my watch and I saw the date! Nice one.