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Another advertiser irresponsibly uses fire balloon in ad

Fire balloon
A fire balloon or sky lantern as seen in a testosterone commercial

Another advertiser on television for some unfathomable reason is using imagery of a fire balloon or sky lantern in a commercial. This time it is a company selling AndroGel, which is testosterone. In November it was Mercedes.

These incendiary devices use burning material such as rubbing alcohol or a candle to heat the air in a bag made of tissue paper or very thin plastic. The heat makes the device lighter than air causing it to rise into the sky, staying aloft for 10 minutes to 2 hours. They can be very pretty to watch especially when they are released dozens or hundreds at a time such as at a wedding or some other celebration. The  problem is they are uncontrollable and sometimes start wildfires or structure fires.

As we told you on February 27, 2013, a bill has been introduced in the Oregon legislature, HB 3199, that would prohibit the use of sky lanterns (or fire balloons), as well as exploding targets, and tracer ammunition on land within the boundaries of a forest protection district. The bill can be tracked at http://gov.oregonlive.com. As this is written it is in the Agriculture and Natural Resources committee. (UPDATE: the bill was signed by the Governor and will take effect January 1, 2014.)

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