Longleaf pine needs fire to survive, so the Longleaf Alliance is using “Burner Bob” to educate the public about “good fire”. Here is how they describe the program.
“Burner Bob is a bobwhite quail who lives in the longleaf forest with other animal friends such as gopher tortoises and red-cockaded woodpeckers. He devotes his life to explaining to people that the longleaf forest with its many plants and animals has evolved over time to being burned on a regular basis. The forests needs fire to survive. He goes about the land telling the story, and showing people how to control burn safely.”