Stephanie Abrams, a Weather Channel Meteorologist, narrates a video that begins with a quiet, forest scene with a couple of deer in the background. But drama unfolds as a wildfire ignites nearby and envelops her in flames. She goes on, oblivious to the 1,600-degree heat, explaining how fires burn.

This is part of The Weather Channel’s new slate of immersive, mixed reality (IMR) content that’s meant to let “viewers truly see the weather like never before”.

The computer-generated imagery (CGI) is captivating — it’s difficult to look away.

As many as 90% of wildfires in the US are caused by humans, per the @NatlParkService . Here’s how/why they can spread so quickly! #IMR #Wildfires #Weather Full video on my instagram and FB pages pic.twitter.com/EB3nUAzZOi

— Stephanie Abrams (@StephanieAbrams) October 18, 2018