Extreme wildfire danger triggers warning to millions in the UK, largest electronic alert in nation’s history

Millions of residents across England and Wales received a warning to avoid any fire-based activities as fires across the United Kingdom destroy homes amid extreme fire weather, government officials said on Friday.

Officials sent out a mobile phone alert advising people not to light anything that could spark a fire, including barbecues, campfires and fireworks, according to a government press release. The warning was the largest in the mobile alert system’s history since its creation in 2023.

“This is the most extensive use of the UK’s Emergency Alert system in response to an active incident, and reflects the seriousness with which the government is acting to safeguard people and property,” First Secretary Louise Haigh said in the release. “By following the safety guidance, everyone can play their part in protecting local communities and supporting our frontline services who are working around the clock to keep people safe.”

The nation’s fire and rescue services have recently responded to numerous fires across the UK, including a wildfire that broke out in West Midlands near a Stourbridge golf course just a day before the alert was sent out. The fire destroyed multiple homes and sent multiple people to the hospital. Authorities have not shared exact numbers as of Friday, as crews continue fighting the wildfire.

“West Midlands Fire Service, West Midlands Police and Dudley borough Council are still working extremely hard to extinguish the fire in Stourbridge, keep the area secure and look after the displaced residents, respectively,” fire crews said. “We would love to be able to welcome all residents back immediately, but our priority now is ensuring the affected area is safe.”

More than two-thirds of England and all of Wales remain in drought and are facing continual extreme heat, straining resources, according to the National Fire Chiefs Council. The organization said ongoing heatwaves, driven by climate change, are driving wildfire risk to outpace investment.

“We must ensure that investment is not only sustained but enhanced if we are to keep pace with the risks facing our communities,” the Council said. “Whilst we rightly focus on the here and now, we are calling for a long-term wildfire strategy that reflects the changing nature of emergencies facing the UK. This would include continued investment in firefighters, specialist wildfire teams, training, equipment and national capabilities, including a dedicated aerial firefighting capability.”

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Western Australia exchanges its warnings know-how with Manitoba, Canada

Deployment of Western Australian firefighters to Canada 2025. Photo: DFES.

By David Bruce

The public emergency warning system developed in Western Australia has been adapted for use by the Manitoba Emergency Management Organisation as MB Ready across the province of Manitoba, Canada.

Multiple states of emergency have been declared across Canada in recent months as hundreds of wildfires burnt out of control, making it the second worst season on record, so soon after the historic 2023 season.

WA firefighters have been assisting with response efforts across Canada this season and in seasons past, but the exchange of technology coupled with strategic and research insights is new.

The Emergency WA app and website enables users to receive rapid notifications for warnings, incidents and other alerts in custom watch zones. It provides critical information to people impacted by emergencies, helping them make life-saving decisions.

The Department of Fire and Emergency Services (DFES) is the agency delivering emergency information for bushfires, floods and cyclones in the vast state of Western Australia, the country’s largest state.

DFES Public Information manager Anni Fordham, a Churchill Fellow, recently travelled to Manitoba to help implement the new warning technology for MBReady, which aims to become the trusted source of information for Manitoba communities.

Facing a very challenging wildfire season, Manitoba Emergency Management Organization sought help establishing public information capabilities to help protect communities. After expressing interest in the Emergency WA app, the technical deployment of the platform in Manitoba was completed through Genvis, with the broader contextual support provided by DFES.

In Canada Fordham shared her insights from her Churchill Fellowship, which looked at international best practice and research to improve providing vital information to people in emergencies.

“Technology is critical when it comes to warning systems, but without the right strategies and workflows in place, the system can’t do its job effectively long term,” Fordham said. “So, I spoke with the team about things like when and why we issue warnings, how we source and verify warning information, and how warning templates are developed for different hazards. I also discussed the broader strategic thinking and decades of experience behind our vision for Emergency WA, the community research that informed key design features and the lessons learnt during project implementation.”

Many wildfire regions around the world have emergency apps, and many share similar aims, but each needs to be tailored for its own context, as Fordham explains. “It is crucial for emergency management agencies to learn from each other and share information as the challenges we face are increasingly shared. However, each jurisdiction must prioritise the needs of the communities they serve.”

“While Emergency WA shares some features with other jurisdictional models, it also has national-first features such as the ability to listen live to your local emergency radio broadcasts from within the app, and a button to call Triple Zero from anywhere in the app. Emergency WA was designed with the needs of Western Australian communities in mind – and if those ideas are useful in other parts of the world, we are happy to share them.”

(L-R) Assistant Deputy Minister Christine Stevens of the Manitoba Emergency Management Organization, DFES Manager Public Information Anni Fordham, Manitoba Minister Transport and Infrastructure Lisa Naylor

It comes as several dozen WA emergency services personnel have returned home from battling blazes in Canada while others still remain, as part of the 1400-strong international firefighting force deployed to Canada this season, including from many other Australian states.

The Emergency WA website is the State’s official source for emergency information with more than 36 million page views in the past 12 months and more than 135 million views since its launch in 2016.

The current app version of Emergency WA was launched in December 2024.

The MB Ready app was launched in June this year as a State of Emergency was declared.