This is another trailer for the Disney movie, Planes: Fire & Rescue which will be in theaters in the United States beginning July 18. I can’t remember the last time I’ve been to an animated film, but I’ll have to check this one out. All of the other trailers we’ve seen for the movie (posted at Fire Aviation) emphasized aerial firefighting resources, but this one features ground-based resources, with one Single Engine Air Tanker and a couple of other aircraft thrown in for good measure.
Some actual wildland firefighters served as subject matter experts with the movie makers. That shows up in some of the terminology used, including in this one-minute clip, “Can you make it to your safety zone?”, and “Load and return”.
It is interesting that Disney went to such lengths to use the jargon that firefighters use. It makes you wonder who their target audience is for this animated feature. The producers of the Howie Long movie, Firestorm, did not pay that much attention to detail.
ToysRus, Walmart, and Amazon are already selling die-cast action figures. 
There is group called Spouses and Partner’s of Wildland Firefighter’s that has been organizing private viewings of this movie for firefighter families. Arrangements have been made with numerous theaters across the country, with all proceeds going to the Wildland Firefighter Foundation. I have helped to organize the showing for Prescott Valley on July 20th and Sedona, Arizona on July 27th to name a few.