The Super Bowl, which is the climax of the American football season, just ended and there were two commercials that made me think of wildland fire.
One was the Snickers ad that had Richard Lewis and Rosanne Barr playing the parts of loggers working at a landing, operating, or at least holding, chain saws.
The other was a Coca Cola ad that featured warriors and a dragon. It began with lookouts in a fort who looked through a telescope and spotted a raging forest fire. It was unclear what part the fire played in the storyline, but any commercial that includes wildland fire can’t be all bad. Below is a screen grab. You can see the entire ad HERE.
I am not sure if the white areas on the trees in this computer generated imagery are supposed to be snow, but if so, it raises the question of the wildfire qualifications of the executives at Coca Cola who approved the ad.
