Effective firefighter recruitment?

USFS recruitment

The U.S. Forest Service’s “USFS Fire-California” (@R5_Fire_News) Twitter account distributed this photo Tuesday, with the following text:

Picture yourself in a wildland fire career w/ the U.S. Forest Service fs.usda.gov/detail/r5/fire… #jobs #hiring

My first reaction? I could not picture myself in a photo like that. It reminds me of the photos you see at the Awkward Family Photos website.

I am certainly not criticizing the firefighters in the photo. I’m sure they are not responsible for how it turned out.

HERE is a photo of an engine crew where the firefighters look more comfortable, natural, and not quite so artificially posed.