Smokey Bear says he’s now inside of us all in new ad

“Don’t want to start a wildfire, right?” are the last words in the USFS’s latest advertisement featuring Smokey Bear. Well, sort of.

While Smokey Bear does make an appearance, it’s not as a tangible being. Instead, Smokey seems to have become an omnipresent entity that can take over the bodies of humans in order to tell others how to not start wildfires.

screenshot from Smokey's new campfire ad
screenshot from Smokey’s new campfire ad

The “Smokey Is Within” ad campaign shows the spirit of Smokey taking over two women:  one attending a camp outing telling her friends how to properly douse a campfire, and another hiking on the side of a road who instructs a driver on how to not drag his trailer’s chains.

NEW Smokey ad -- he's in you.
NEW Smokey ad — he’s in you.

Numerous boreal forests across the U.S. are still reckoning with Smokey’s legacy of fire suppression. Forest managers, including the USFS itself, have confirmed that a century of fire suppression is the root cause of the increased fuel loads and more intense wildfires we see today.

However, the vast majority of wildfires are still caused by humans — often in exactly the ways demonstrated in the advertisements. Smokey’s pivot toward personal responsibility, rather than bashing a living history of prescribed fires, might be a step in the right direction for the problematic bear.

You can watch the two new ads [HERE] and [HERE].

 

California insurance rules change

California Insurance Commissioner Ricardo Lara said this week that insurance companies in the state will soon be allowed to factor in climate risks including wildfires in their insurance rates — if they increase their underwriting in at-risk areas to wean consumers off state-funded coverage.

Reuters reported that in the last year or two, seven of the state’s top 12 insurers have paused or restricted new business, including State Farm and Liberty Mutual, and the government’s Fair Access to Insurance Requirements (FAIR) Plan, intended as an insurer of last resort, has grown to a 3 percent share of California’s market.

Dixie Fire at Greenville, CA, 2021
Firefighters on the Dixie Fire at Greenville, CA, 2021. Jay Walter.

“We are at a major crossroads on insurance after multiple years of wildfires and storms intensified by the threat of climate change,” Lara said.

Unlike other states, according to an ABC News report, California does not allow insurance companies to consider current or future risks when setting the rate for an insurance policy. Companies can consider only what’s happened on a property in the past to set the price.

And insurers say that restriction makes it difficult to accurately price the risk.

On Thursday, Lara said California will write new rules to let insurers look to the future when setting their rates. “Modernizing our insurance market is not going to be easy or happen overnight,” he said. “We are in really unchartered territory and we must make difficult choices when the world is changing rapidly.”

The rule change is not all good news — it could mean higher rates for homeowners who have already seen dramatic increases. Eight insurance companies in California have requested increases of at least 20 percent this year, according to the California Department of Insurance.

Harvey Rosenfield, the author of a 1988 ballot proposition that regulates insurance rates, said Lara’s announcement “will dramatically increase homeowner and renter insurance bills by hundreds or even thousands of dollars.”

El comisionado de Seguros de California, Ricardo Lara, dijo esta semana que a las compañías de seguros del estado pronto se les permitirá tener en cuenta los riesgos climáticos, incluidos los incendios forestales, en sus tarifas de seguro, si aumentan su suscripción en áreas de riesgo para que los consumidores dejen de recibir cobertura financiada por el estado.

Reuters informó que en el último año o dos, siete de las 12 principales aseguradoras del estado han detenido o restringido nuevos negocios, incluyendo State Farm y Liberty Mutual, y el Plan de Acceso Justo a los Requisitos de Seguro (FAIR, por sus siglas en inglés) del gobierno, pensado como una aseguradora del último año. resort, ha crecido hasta alcanzar una cuota del 3 por ciento del mercado de California.

Wildfires burn tourist towns in more ways than one

Next month, West Maui will officially welcome back tourists to the island on the two-month anniversary of the devastating wildfires that left 97 dead.

On September 10 Hawai’i Governor Josh Green signed an emergency proclamation [ PDF ] that will end the area’s strong discouragement of travelers on October 8 — at least in part because the state’s Department of Business, Economic Development and Tourism estimated that the island has lost more than $350 million since the fire.

The state, and numerous small businesses within it, massively depend on tourism. The University of Hawai’i estimated that roughly a quarter of the state’s economy is represented by tourism, including 216,000 jobs and yielding nearly $17.8 billion in tourist spending. Tourism generates an estimated 80 percent of Maui County’s economy specifically, and that’s not likely to increase with airlines still cutting flights to the island.

“Without this influx of cash, a distressing number of local businesses will certainly close for good,” according to the University of Hawai’i.

Maui fire aftermath, photo courtesy Governor Josh Green's office.
Maui fire aftermath, photo courtesy Governor Josh Green’s office.

The residents of Hawai’i have a love-hate relationship with tourists. While the industry may support a large chunk of the state’s economy, around two-thirds of residents hold anti-tourism sentiments, in part because Hawai’i is still struggling to reopen businesses that shuttered during the worst parts of the COVID-19 pandemic, but also because of the contradictory messaging of the state being run for tourists at the expense of local people.

The complications in firefighters’ response to the wildfire disaster demonstrated some of these dynamics playing out in real-time. As firefighters tried to get to the fire and worked to contain it, hoses ran dry and state officials delayed releasing water from a nearby reservoir. In the weeks since, a centuries-old fight has rekindled between developers and Native Hawaiians over who owns Maui’s water.

Wildfires igniting already-present tensions between locals and tourists isn’t new, especially in communities that have come to rely on encouraging travel. A growing body of research has found that wildfires pose an “existential” threat to the tourism industry as a whole.

Greece and Italy fear a collapse of their entire tourism industry as wildfire and heat waves ravage the Mediterranean. Portugal’s tourism may be out $38 million annually by 2030 because of worsening wildland fires. Fires throughout California’s Sierra Nevada region have led to an increasingly damaging tourism image for the area as a whole.

Maui fire aftermath, photo courtesy Governor Josh Green's office.
Maui fire aftermath, photo courtesy Governor Josh Green’s office.

Numerous studies point toward wildfires continuing to intensify and becoming more widespread unless emissions are reduced. As Maui continues its balancing act of catering to tourists while leaving its locals calling for a more diversified economy, it will also have to reckon with wildfires becoming a more common occurrence in its visitors’ vacations.

“I can say that if we support Maui’s economy and keep our people employed, they will heal faster and continue to be able to afford to live on Maui,” Green said in a recent press release. “The land of Lāhainā is reserved for its people as they return and rebuild.”

Grants available in Colorado for forest restoration and wildfire risk reduction

Colorado State Forest Service
Colorado State Forest Service

As outlined in the Steamboat Pilot, there are two main types of qualifying projects for funding:

    1. Fuels and Forest Health Projects — must reduce risk of damage to property, infrastructure, water supplies, or other high-value assets from wildfire, or limit the likelihood of wildfires spreading into populated areas. Projects must promote forest health through sciene-based forestry practices that restore ecosystem functions, structures, and species composition.
    2. Capacity Building Projects — must increase community capacity by providing the community with resources and staffing necessary for forest restoration and wildfire risk mitigation projects.

The following individuals, organizations, or entities may apply:

    • Local community groups such as homeowner, neighborhood, or property associations located within or close to the wildland/urban interface.
    • Local government entities including counties, municipalities, fire protection districts, and other special districts in or near the interface.
    • Public or private utilities, including water providers, with infrastructure or land ownership in areas with high risk of catastrophic wildfires.
    • Nonprofit groups that promote hazardous fuels reduction projects or that engage in firefighting or fire management.

Applicants must demonstrate an ability to match 50 percent of the total project cost. Matching contributions can be cash, in-kind, or a combination of both, and may be in the form of private, local government, state or federal support for the project.

Contact your local field office for details. More information is available at  CSFS.colostate.edu/grants or (970)879-0475. Applications are due in mid-October and awards will be announced in April.

Oregon governor meets with USFS and utilities

Oregon Gov. Tina Kotek on Monday joined U.S. Forest Service Chief Randy Moore, state agency leaders, and members of the Electricity Subsector Coordinating Council, including representatives from PGE, Pacific Power, Avista, and rural electric cooperatives for a roundtable discussion about national strategies that can support local efforts to reduce the catastrophic risk of wildfire.

“Wildfire threatens our natural areas, our homes, and even our lives,” Kotek said. “Today, we committed to expanding our coordination across large and small utilities and federal partners to help ensure that Oregon meets the highest possible standard for wildfire prevention and response.”

Oregon 2020 fires
2020 fires — Oregon State Fire Marshal photo.

Pacific Power serves much of Oregon and has suffered in court over its powerlines, fire ignitions, and legal liability for homes and property destroyed by wildifres its lines started. Simon Gutierrez with Pacific Power said the company created a “robust wildfire mitigation plan” that’s been in place since 2019, “designed to minimize the risk of our equipment potentially igniting a wildfire.”

But in the fall of 2020, with east winds picking up toward the end of a long, hot and dry summer, Mill City Fire Chief Leland Ohrt was dispatched to a home not far from his own, where a tree branch had fallen on a powerline and started a small brush fire. Ohrt, a VFD chief in a small town in western Oregon’s Cascades, hosed down the fire and then drove over to Schroeder Road, where another tree branch had fallen over another powerline and was still arcing sparks into the dry fuels below. Ohrt couldn’t stop the sparking, so he hosed the utility lines with water until they exploded and de-energized themselves.

Those two incidents initiated a frenzied 48 hours for Ohrt, acccording to an OPB report, and he was later recognized for his efforts to save Mill City as the fires destroyed thousands of homes down the Santiam Canyon and across other parts of western Oregon. Ohrt watched Pacific Power’s utility lines start those fires, but he took the stand in court in May of 2023 to defend the company in a class-action trial against Pacific Power.

Back in 2019, Governor Kate Brown recommended that utilities prepare risk-based wildfire procedures in a report on wildfire response. She then issued an executive order that  directed the Public Utilities Commission (PUC) to evaluate utility protection plans, leading to Public Safety Power Shutoff (PSPS) requirements.

Pacific Power complied, setting up a formal plan for PSPS — a temporary measure that de-energizes lines to keep people and communities safe. But as Oregon Public Broadcasting (OPB) reported, in an historic legal decision, a Multnomah County Circuit Court jury found Pacific Power (PacifiCorp) liable for around $90 million to western Oregon residents who lost homes and property after the company failed to shut down power despite multiple warnings about severe windstorms over the 2020 Labor Day holiday.

Pacific Power court exhibit
One of the exhibits at trial of the class-action suit against Pacific Power (PacifiCorp)

KTVZ News reported that the USFS met this week with Governor Kotek and utility companies to discuss mitigation since the passage of Senate Bill 762. Public safety power shut-offs are now a routine practice in Oregon, fire mitigation plans are annually submitted to the Oregon PUC for approval, and pre-fire season meetings with utilities and first responders occur annually.

A report earlier this month by the Source Weekly examined the issue of whether utility companies should shut off power to their lines during periods of high fire risk. In the wake of devastating wildfires ignited by powerlines — particularly in Oregon during the Labor Day 2020 fires and more recently in Hawai’i — utility companies must prioritize and clarify their planning for power shutoffs.

The report by Source Weekly has additional details about companies’ plans for wildfire shutoffs.

Firefighters need a raise in pay

Federal firefighters have for years put up with both low pay — starting at just $15 an hour for entry-level positions — and a high-pressure job that takes a heavy toll mentally and keeps them away from their homes and families. Hundreds of them have left federal service, and hundreds more will likely leave next month if a permanent federal pay increase is not approved by Congress.

This fall, as reported by The Guardian, pay issues are coming to a head. A temporary pay increase, effected as part of Biden’s 2021 infrastructure bill, will expire at the end of September. Without that pay increase, the U.S. risks  a crisis of firefighter burnout and falling retention while fires increasingly burn larger, hotter, and for longer than they have in decades.

Lone Peak Hotshots, Cerro Pelado Fire, northern New Mexico. 2022 inciweb photo.
Lone Peak Hotshots, Cerro Pelado Fire, northern New Mexico. 2022 inciweb photo.

Congress has two weeks to enact a long-term fix. If they fail, federal land management agencies may be left to navigate another mass exodus from the essential workforce just as autumn winds increase risks across the West.

As the Federal News Network recently reported, wildland firefighters are meeting with congressional leaders this week to add urgency to pending legislation that would install a permanent pay raise. The $600 million that funded the two-year pay boost runs out at the end of September.

Back in July, Grassroots Wildland Firefighters launched a petition to tell Congress what’s at stake if they don’t enact a permanent pay solution. In just a week, more than 11,000 wildland firefighters and others signed their names and described what will happen if Congress fails to act. A sample of signers’ responses:

    • “30-50% of the firefighting force will leave unless signed, including myself. I have bills to pay, I love this job but unless things change, I can’t afford to do it.”
    •  “I worry that with this pay cut we will lose our hard-working wildland firefighters, and the land that so many of us love and recreate in will be unprotected and destroyed.”
    •  “One third of the permanent fire employees I know will have to leave the wildland fire profession to pay their mortgage.”
    •  “As a fire family, this would hit us hard. These men and women who battle fires daily to prevent homes from being burned deserve the most.”
    •  “Thousands of firefighters walking off the job. Many of us are planning for what happens if they do nothing.”
    •  “15 years of firefighting and my nephew makes more working at Panda Express. It’s time to recognize our firefighters for what they do and the sacrifice they have put forth to protect public lands.”

“Firefighters don’t want accolades, they don’t need to be called heroes,” says Riva Duncan, a retired USFS fire officer and vice-president of the Grassroots Wildland Firefighters advocacy group. “But they want to at least be treated like they are appreciated for the risks they take and the sacrifices they make.”

ZigZag Hotshots crewmember sharpens chainsaw on Moose Fire, July 24, 2022 by Mike McMillan-USFS
ZigZag Hotshots crewmember sharpens chainsaw on Moose Fire, July 24, 2022 by Mike McMillan-USFS

Biden’s temporary pay bump — which added either $20,000 or a 50 percent increase to firefighter paychecks, whichever was less — was intended as a short-term fix to buy Congress time to pass a permanent solution to the problems that have for years left federal firefighters underpaid and overworked.

The National Federation of Federal Employees, the union that represents many wildland firefighters, said without a permanent solution, there will be a “mass exodus” of firefighters, which would only exacerbate retention challenges that are already increasingly difficult for the four  Department of the Interior agencies and the Forest Service; all five agencies employ roughly 17,000 wildland firefighters combined.


That story in the Guardian, by Gabrielle Canon, is WELL WORTH the read — and thanks to Nancy for the tip.

Without the passage of new legislation, federal firefighters will see major reductions to their paychecks starting October 1. Some workers’ pay will be cut back to $15 per hour. … California lawmakers, by the way, just passed a bill that would make $20 an hour the minimum pay for fast-food workers in the state. You can sign the Grassroots petition to Congress [HERE].